Roots Jam Session 2011

Getting ready to sign the last 353 Limited Edition Roots Jam Session screen prints today…

Roots Jam Session Limited Edition screen prints

Last year I was approached by Keldof Marketing to do the visual branding for the Roots Jam Session under my art arm Recycle Love, and it was great.  Flash forward 12 months and I got the call again from Kevin asking if i’d be interested in being the first designer in the 7 years of the Jam to come back.  Answer; YES.

2011 went much smoother as we had a year under our belt working together, thus allowing me to understand the deliveralbes and associated timelines they needed to hit.  The entire campaign this year came off as much more visually cohesive, from the website to the red carpet drop, the drink menus at the bar, the gobos projecting the logo lockup all over the walls to the complimentary screen-printed tees on the VIP patio lounge.  All-in-all, it was a great experience and an even better event!  Read the official Press Release to see all the artists on stage as well as in the audience. 2012?  We’ll see…

7th Annual Roots Jam Session


GLR//AOH Photoshoot

ETC.STUDIOS was asked to become the creative resource for Golden Leaf Records back in 2009 and has slowly been working on it’s branding, not only for the label as a whole, but also for each of it’s artists.  Initially that simply meant creating the GLR logo mark along with a clean splash page in order to establish a small internet presence as we build up some working capital.  It also meant creating and streamlining each of it’s 3 artist(s) myspace pages: Midwest (Lancing, MI) rapper Jordis, European (Oslo, Norway) Pop sensation Michelle Purvis and local (Venice, CA) Rock quartet Anatomy of Her (AOH).  Below is the first photo session we did to establish a strong look and feel for AOH.  Although it may have felt low-budget on set (and believe me, it was), the band I met multiple times to discuss concept and direction. We ended up doing a late-night, impromptu, set shot inside Venice hideout ‘Townhouse’, just steps away from the famous Venice lights arching over the Windward entrance to the heart of the Venice Beach Boardwalk.  We were lucky enough to have another photographer, Sean MacCuish, join in last minute to help get more images for the bands promotional uses.  His help was intricate in our success.  Thanks Sean.  We are more than happy with the outcome. Hope you are too…

Anatomy of Her (AOH) Logo
Anatomy of Her