Art Imitates Life

Art Imitates Life defined as: “The observation that a creative work was inspired by true events; based on a true story.”

Heartache and Pain

Heartache And Pain sketch

Have an ache-less day!



A little late on this update, but back in ’09, our good friend Holmes Ghassemi came to ETC.STUDIOS to help him visually brand his new hockey collaboration BASE Hockey.  After working with him over the years while he spear-headed such brands as Easton and Warrior (not to mention his extensive experience with Nike Hockey, Mission and other authorities in the realm of ice, sticks and pucks) I knew it would be a great opportunity!

BASE Hockey logo

Nobody, and mean NOBODY knows more about hockey than Holmes.  The team he is involved with is creating a brand presence that will alter the industry.  Their business strategy is beyond strong.  Seriously! Don’t believe me?  Just wait and watch.  And there is one company out there I hope BASE destroys!   They know who they are.  Market share?  Hold on tight, cause BASE is gonna take it!

So far ETC.STUDIOS has created their brand mark, collateral, web holder, stick graphics and sales material with plenty more creative on the way.  Once we get the go ahead, we’ll show you some of the stick designs, so stay tuned!

And for more information on BASE Hockey, please visit their holding site MyBaseHockey.com and sign up to get their updates. Or reach out directly via email to contact@basehockeylabs.com

- Ries



Chaya GO

ETC.STUDIOS Branded the pop-up food shop ‘CHAYA GO’ just steps down from CHAYA Venice during their facelift for their 20th Anniversary next month.  Open from 5pm on 5 days a week during renovation. Why? The Japanese word ‘GO’ means ‘5’. So there you go!  AND, in honor of the CHAYA Venice 20th Anniversary next month, a $20 donation to C-CAP gains you entry with All-You-Can-Eat sushi, beer, wine and sake.  Are you kidding me?  No sir, I am not.

CHAYA GO Invite Back

CHAYA GO. GO means 5! CHAYA. 5. GO. 5. GO. Okay, enough… it’s over already… laterz


Roots Jam Session 2010

It has been a dream of mine for the past 12+ years to work with the Legendary Roots Crew, and luckily enough Recycle Love, ‘the Art and Soul of” ETC.STUDIOS, was asked to work on the visual branding for the 6th Annual Roots Jam Session!  I put much time and love into an illustration that I  felt represented the band at it’s essence.  Something that would would visually read ‘roots’ and ‘band’ immediately. This year’s Roots Jam, produced by Keldof Marketing, and Tina Farris Tours, partnered with the launch of Reverb’s non-profit coalition: Green Music Group and thus took on a more ‘green’ and ‘environmental’ feel. Stay tuned for updates on how to get one of the 500 limited edition Lithographs I signed and numbered (a few with many musicians) and all profits going towards the non-profit.

The concert was amazing, the night fun, and I was even lucky enough to meet some of the tremendously appreciative band (Quest and Tuba specifically!).

I WILL work with them again!


LOVE the Roots! Peas out, Carrots in!