Back in early September of 2009, ETC.STUDIOS was approached by the Director of Marketing at Chaya restaurants regarding their Beverly Hills location.  The request was simple, help redesign their menus to a more ‘French Bistro’ feel to get ready for the Chaya Brasserie 25th Anniversary.  Easy enough, right?

Well, not only did we nail the menu on the first round, we were asked to take on the entire visual branding for the event itself coming later in October of ‘09! With the little time available, we created a look and feel that tried to combine the ‘French bistro’ of  a Brasserie with the literal japanese definition of Chaya, meaning ‘Tea House’.  What came out was a beautiful illustration that would automatically fall under our ‘Art & Soul’ arm of Recycle Love!

What came out was so visually appealing to the owner Yugi-son and the entire management team, that they asked ETC.STUDIOS to take over as the creative Agency of Record for 2010!  We be handling the day-t0-day creative for both print and web, as we will working closely with Chaya for their upcoming Venice 20th Anniversary and their San Francisco location’s 10th Anniversary.