ETC.STUDIOS

GLR//AOH Photoshoot

ries — Fri, 09 Jul 2010 01:52:38 +0000

ETC.STUDIOS was asked to become the creative resource for Golden Leaf Records back in 2009 and has slowly been working on it’s branding, not only for the label as a whole, but also for each of it’s artists. Initially that simply meant creating the GLR logo mark along with a clean splash page in order to establish a small internet presence as we build up some working capital. It also meant creating and streamlining each of it’s 3 artist(s) myspace pages: Midwest (Lancing, MI) rapper Jordis, European (Oslo, Norway) Pop sensation Michelle Purvis and local (Venice, CA) Rock quartet Anatomy of Her (AOH). Below is the first photo session we did to establish a strong look and feel for AOH. Although it may have felt low-budget on set (and believe me, it was), the band I met multiple times to discuss concept and direction. We ended up doing a late-night, impromptu, set shot inside Venice hideout ‘Townhouse’, just steps away from the famous Venice lights arching over the Windward entrance to the heart of the Venice Beach Boardwalk. We were lucky enough to have another photographer, Sean MacCuish, join in last minute to help get more images for the bands promotional uses. His help was intricate in our success. Thanks Sean. We are more than happy with the outcome. Hope you are too…

CHAYA FATHER’S DAY

ries — Sun, 20 Jun 2010 05:24:52 +0000

And for Father’s Day… Poor Dad, still getting the same old same old! Since the ‘New’ Old Spice advertising campaign is all the rave right now with their way-more-awesome-than-awesome creative, we decided to take a small bite from them and play off the nostalgia of the wondrous gift of scent we used to all give our Patriarch year after year. sigh.

CHAYA LIMITED EDITION PRINTS FOR SALE!

ries — Thu, 22 Apr 2010 00:49:28 +0000

200 Signed and Numbered, Limited Edition Posters for CHAYA Venice’s 20th Anniversary & CHAYA Brasserie’s 25th Anniversary for sale. Each Poster is 22 x 38. While the CV20 is Limited Edition Lithograph on heavy bond paper, the CB25 is silk-screen by hand on super heavy stock. Both come signed and number by the artist. Who? Me! Yay!!! Hope you enjoy and desire to frame and hang them on your walls.

BUY CHAYA VENICE 20th ANNIVERSARY HERE!

BUY CHAYA BRASSERIE 25th ANNIVERSARY HERE!

CHAYA Mother’s Day Brunch…

ries — Tue, 20 Apr 2010 19:00:13 +0000

And here we go with the art for Mother’s Day. Thanks to Christy Salcido at Chaya for knowing direction she wanted from day one! Wasn’t sold on it at first, but I am really happy with how it turned out in the end. Check it! Love it! Share it!

Man, I do love pink!

CHAYA VENICE 20TH ANNIVERSARY

ries — Mon, 05 Apr 2010 19:00:41 +0000

Had so much fun creating the CHAYA Brasserie 25th Anniversary art that I was anxious to get onto the upcoming CHAYA Venice 20th Anniversary art for the event coming up on April 25th, 2010. In relation to the visual merge between the French and Japanese styles for the Brasserie art, I wanted a merge between between Japan and the Venice beach theme… thus the re-illustration of the famous Hokusai waves combined with Mermaid holding their signature drink. Pretty happy with it, hope you are!

Mermaid’s who drink Pineapple infused vodka Martini’s during a tsunami are cool…

CHAYA Easter Brunch…

ries — Sun, 04 Apr 2010 19:00:18 +0000

And, the art campaign for CHAYA’s Easter Brunch goes to….

Let’s all go eat a golden egg, shall we?

THE CREATION OF BASE HOCKEY

ries — Thu, 01 Apr 2010 19:00:34 +0000

A little late on this update, but back in ‘09, our good friend Holmes Ghassemi came to ETC.STUDIOS to help him visually brand his new hockey collaboration BASE Hockey. After working with him over the years while he spear-headed such brands as Easton and Warrior (not to mention his extensive experience with Nike Hockey, Mission and other authorities in the realm of ice, sticks and pucks) I knew it would be a great opportunity!

Nobody, and mean NOBODY knows more about hockey than Holmes. The team he is involved with is creating a brand presence that will alter the industry. Their business strategy is beyond strong. Seriously! Don’t believe me? Just wait and watch. And there is one company out there I hope BASE destroys! They know who they are. Market share? Hold on tight, cause BASE is gonna take it!

So far ETC.STUDIOS has created their brand mark, collateral, web holder, stick graphics and sales material with plenty more creative on the way. Once we get the go ahead, we’ll show you some of the stick designs, so stay tuned!

And for more information on BASE Hockey, please visit their holding site MyBaseHockey.com and sign up to get their updates. Or reach out directly via email to contact@basehockeylabs.com

- Ries

CHAYA GO

ries — Thu, 01 Apr 2010 19:00:04 +0000

ETC.STUDIOS Branded the pop-up food shop ‘Chaya GO’ just steps down from Chaya Venice during their facelift for their 20th Anniversary next month. Open from 5pm on 5 days a week during renovation. Why? The Japanese word ‘GO’ means ‘5′. So there you go! AND, in honor of the Chaya Venice 20th Anniversary next month, a $20 donation to C-CAP gains you entry with All-You-Can-Eat sushi, beer, wine and sake. Are you kidding me? No sir, I am not.

CHAYA GO. GO means 5! CHAYA. 5. GO. 5. GO. Okay, enough… it’s over already… laterz

the 6th Annual Roots Jam Session

ries — Sun, 31 Jan 2010 22:35:50 +0000

It has been a dream of mine for the past 12+ years to work with the Legendary Roots Crew, and luckily enough Recycle Love, ‘the Art and Soul of” ETC.STUDIOS, was asked to work on the visual branding for the 6th Annual Roots Jam Session! I put much time and love into an illustration that I felt represented the band at it’s essence. Something that would would visually read ‘roots’ and ‘band’ immediately. This year’s Roots Jam, produced by Keldof Marketing, and Tina Farris Tours, partnered with the launch of Reverb’s non-profit coalition: Green Music Group and thus took on a more ‘green’ and ‘environmental’ feel. Stay tuned for updates on how to get one of the 500 limited edition Lithographs I signed and numbered (a few with many musicians) and all profits going towards the non-profit.

The concert was amazing, the night fun, and I was even lucky enough to meet some of the tremendously appreciative band (Quest and Tuba specifically!).

I WILL work with them again!

ries

LOVE the Roots! Peas out, Carrots in!

2010 ‘AGENCY of RECORD’ for CHAYA

ries — Fri, 01 Jan 2010 21:00:47 +0000

Back in early September of 2009, ETC.STUDIOS was approached by the Director of Marketing at Chaya restaurants regarding their Beverly Hills location. The request was simple, help redesign their menus to a more ‘French Bistro’ feel to get ready for the Chaya Brasserie 25th Anniversary. Easy enough, right?

Well, not only did we nail the menu on the first round, we were asked to take on the entire visual branding for the event itself coming later in October of ‘09! With the little time available, we created a look and feel that tried to combine the ‘French bistro’ of a Brasserie with the literal japanese definition of Chaya, meaning ‘Tea House’. What came out was a beautiful illustration that would automatically fall under our ‘Art & Soul’ arm of Recycle Love!

What came out was so visually appealing to the owner Yugi-son and the entire management team, that they asked ETC.STUDIOS to take over as the creative Agency of Record for 2010! We be handling the day-t0-day creative for both print and web, as we will working closely with Chaya for their upcoming Venice 20th Anniversary and their San Francisco location’s 10th Anniversary.

Stay tuned!!!