Feb
17
2011

Roots Jam Session 2011

Getting ready to sign the last 353 Limited Edition Roots Jam Session screen prints today…

Roots Jam Session Limited Edition screen prints

Last year I was approached by Keldof Marketing to do the visual branding for the Roots Jam Session under my art arm Recycle Love, and it was great.  Flash forward 12 months and I got the call again from Kevin asking if i’d be interested in being the first designer in the 7 years of the Jam to come back.  Answer; YES.

2011 went much smoother as we had a year under our belt working together, thus allowing me to understand the deliveralbes and associated timelines they needed to hit.  The entire campaign this year came off as much more visually cohesive, from the website to the red carpet drop, the drink menus at the bar, the gobos projecting the logo lockup all over the walls to the complimentary screen-printed tees on the VIP patio lounge.  All-in-all, it was a great experience and an even better event!  Read the official Press Release to see all the artists on stage as well as in the audience. 2012?  We’ll see…

7th Annual Roots Jam Session